KNEXT Strategies

Crisis

When a Single Tweet Can Leave You With Nothing, Preparation is Everything

Most companies wait until a crisis hits to call for help—by then, it’s too late, too expensive, and your reputation is left in shatters.

KNEXT’s team of crisis specialists helps organizations become crisis-ready before disaster strikes. With deep experience in the legal, political, media, and corporate professions, we provide crisis readiness services—including risk assessments, playbook development, and scenario training—to guide clients through the most challenging threats.

Think of us as crisis insurance: Preparation now that saves millions in damage later.

Through strategic planning and real-time response preparation, we ensure that when a crisis hits, our clients respond in hours, not days. Our goal is to prevent a manageable threat from becoming a major crisis with substantial impact on revenue, customers, employees, market value—and your reputation.

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Advocacy

It’s more than a force to create change. Identifying, recruiting, and activating advocates and allies is essential not just in a crisis, but also in the course of achieving your organization’s objectives.

For corporations, it’s a strategic business development arm that protects and expands markets. For non-profits, associations, and individuals, it galvanizes support, shifts public discourse, and drives action that creates a legacy.

KNEXT has a track record of creating and advising advocacy organizations that act creatively – both inside the beltway and in states – to achieve our clients’ goals.

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What We Do and
Why We're Different.

KNEXT has developed a comprehensive suite of crisis management and advocacy products and services to address threats before they emerge, and respond effectively when they hit.

Crisis Readiness: Our products and subscription-based services include risk assessments, playbook development, and scenario training that prepare your organization before crisis strikes.

Crisis Response: When crisis hits, our team provides immediate strategic guidance, media management, stakeholder communications, and operational support to contain damage and protect your reputation.

Advocacy & Strategic Campaigns: Building coalitions, shaping discourse, and mobilizing stakeholders to protect your interests and advance your objectives– both proactively and in response to threats.

Our team brings decades of experience from the White House, Congress, Fortune 500 boardrooms, and the nation’s most high-profile crises. When the stakes are existential, experience matters.

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Experience Matters

Our team brings deep expertise managing crises across industries– tech, healthcare, energy, financial services, transportation– and politics. We’ve guided organizations through:

Federal investigations and Congressional oversight

Executive misconduct and workplace crises

Regulatory enforcement & DOJ scrutiny

Product failure and safety recalls

Data breaches and cyber attacks

Anthrax attacks and terrorism response (9/11)

Our Team

Reputation: Your Most Important Asset

Crisis

Advocacy

It’s more than a force to create change. Identifying, recruiting, and activating advocates and allies is essential not just in a crisis, but also in the course of achieving your organization’s objectives.

For corporations, it’s a strategic business development arm that protects and expands markets. For non-profits, associations, and individuals, it galvanizes support, shifts public discourse, and drives action that creates a legacy.

KNEXT has a track record of creating and advising advocacy organizations that act creatively – both inside the beltway and in states – to achieve our clients’ goals.

What We Do and
Why We're Different.

How We Think

Experience Matters

Reputation: Your Most Important Asset

Crisis

Advocacy

It’s more than a force to create change. Identifying, recruiting, and activating advocates and allies is essential not just in a crisis, but also in the course of achieving your organization’s objectives.

For corporations, it’s a strategic business development arm that protects and expands markets. For non-profits, associations, and individuals, it galvanizes support, shifts public discourse, and drives action that creates a legacy.

KNEXT has a track record of creating and advising advocacy organizations that act creatively – both inside the beltway and in states – to achieve our clients’ goals.

What We Do and Why We're Different.

How We Think

Experience Matters

What We Do and
Why We're Different.