Reputation: Your Most Important Asset

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Crisis

When a Single Tweet Can Destroy Your Reputation, Preparation is Everything.

Yet, most companies wait until a crisis hits to call for help – and by then, it’s too late and too expensive.

KNEXT helps organizations become crisis-ready before disaster strikes. Our team brings deep experience in legal, political, media, and corporate crisis management – we’ve guided clients through federal investigations, executive scandals, regulatory enforcement, and reputation-defining threats.  We provide crisis readiness services – including risk assessments, playbook development, and scenario training – that prepare you for both expected and unanticipated threats. When crisis hits, our clients respond in hours, not days. Without preparation, manageable threats become catastrophic crises – costing millions in revenue and destroying hard-earned reputations.

Think of us as crisis insurance: Preparation now that saves millions in damage later.

 

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Advocacy

Advocacy is more than a force to create change. Identifying, recruiting, and activating advocates and allies is essential not just in a crisis, but in achieving your organization’s strategic objectives.
For corporations, advocacy is a strategic business development tool that protects and expands markets. For non-profits, associations, and individuals, advocacy galvanizes support, shifts public discourse, and drives lasting impact.
KNEXT has a track record of creating and advising advocacy organizations that act creatively – both inside the Beltway and across state capitals – to achieve our clients’ goals.
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What We Do and
Why We're Different.

KNEXT has developed a comprehensive range of services to assess, analyze, and defend against risks and threats to your organization – some obvious, many unanticipated.

Crisis Readiness: Our products and subscription-based services include risk assessments, playbook development, and scenario training that prepare your organization before crisis strikes.

Crisis Response: When crisis hits, our team provides immediate strategic guidance, media management, stakeholder communications, and operational support to contain damage and protect your reputation.

Advocacy & Strategic Campaigns: Building coalitions, shaping discourse, and mobilizing stakeholders to protect your interests and advance your objectives – proactively and in response to threats.

Our team brings unique experience from the White House, Congress, Fortune 500 boardrooms, and the nation’s most high-profile crises. When the stakes are existential, experience matters.

 

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How We Think

In a world of rapid change, the right response makes all the difference. Discover our approach to crisis management and advocacy through real-world insights and analysis.

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Experience Matters

Our team brings deep expertise managing crises across industries – tech, healthcare, energy, financial services, transportation – and politics. We’ve guided organizations through:

  • Federal investigations and Congressional oversight
  • Executive misconduct and workplace crises
  • Regulatory enforcement & DOJ scrutiny
  • Product failure and safety recalls
  • Data breaches and cyber attacks
  • Anthrax attacks and terrorism response (9/11)
Our Team