Big Moments: That's What We Do. Crises. Advocacy, Corporate Services.

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Crisis

When a Single Tweet Can Destroy Your Reputation, Preparation is Everything.

Yet, most companies wait until a crisis hits to call for help – and by then, it’s too late and too expensive.

KNEXT helps organizations become crisis-ready before disaster strikes. Our team brings deep experience in legal, political, media, and corporate crisis management – we’ve guided clients through federal investigations, executive scandals, regulatory enforcement, and reputation-defining threats.  We provide crisis readiness services – including risk assessments, playbook development, and scenario training – that prepare you for both expected and unanticipated threats. When crisis hits, our clients respond in hours, not days. Without preparation, manageable threats become catastrophic crises – costing millions in revenue and destroying hard-earned reputations.

Think of us as crisis insurance: Preparation now that saves millions in damage later.

 

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Advocacy

Advocacy is more than a force to create change. Identifying, recruiting, and activating advocates and allies is essential not just in a crisis, but in achieving your organization’s strategic objectives.
For corporations, advocacy is a strategic business development tool that protects and expands markets. For non-profits, associations, and individuals, advocacy galvanizes support, shifts public discourse, and drives lasting impact.
KNEXT has a track record of creating and advising advocacy organizations that act creatively – both inside the Beltway and across state capitals – to achieve our clients’ goals.
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Corporate Services

Have a big gap in your executive team? KNEXT can help identify, assess, and address those immediate needs. Whether it’s corporate communications, brand enhancement, sales and marketing strategy, preparing for an acquisition or structural  realignment, or simply filling an important hole, we can help. Our team of experienced specialists have stepped in at a wide variety of companies and organizations, providing the counsel and strategic direction you need while managing the recruitment and onboarding process for top executives.
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What We Do and
Why We're Different.

KNEXT has developed a comprehensive range of services to assess, analyze, and defend against risks and threats to your organization – some obvious, many unanticipated.

Crisis Response: When a crisis hits, our team provides immediate strategic guidance, media management, stakeholder communications, and operational support to contain damage and protect your reputation. Anticipating a potential reputational threat, our Crisis Readiness services include risk assessments, playbook development, and scenario training that prepare your organization before a crisis strikes.

Advocacy & Strategic Campaigns: Building coalitions, shaping discourse, and mobilizing stakeholders to protect your interests and advance your objectives – proactively and in response to threats.

Corporate Services: We can fill in at the C-Suite level in roles including Marketing, Communications, Chief of Staff, Operations, and Strategy, so you don’t have any gaps in your team.

Our team brings unique experience from the White House, Congress, Fortune 500 boardrooms, and the nation’s most high-profile crises. When the stakes are existential, experience matters.

 

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How We Think

In a world of rapid change, the right response makes all the difference. Discover our approach to crisis management and advocacy through real-world insights and analysis. And don’t miss our “Undertow” podcasts and posts, assessing the real threats that major brands are likely to face.

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Experience Matters

Our team brings deep expertise managing crises across industries – tech, healthcare, energy, financial services, transportation – and politics. We’ve guided organizations through:

  • Federal investigations and Congressional oversight
  • Executive misconduct and workplace crises
  • Regulatory enforcement & DOJ scrutiny
  • Product failure and safety recalls
  • Data breaches and cyber attacks
  • Anthrax attacks and terrorism response (9/11)
Our Team