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Reputation: Your Most Important Asset

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Crisis

When a Single Tweet Can Leave You With Nothing, Preparation is Everything.

Most companies wait until a crisis hits to call for help—by then, it’s too late, too expensive, and your reputation is left in shatters.

KNEXT’s team of crisis specialists helps organizations become crisis-ready before disaster strikes. With deep experience in legal, political, media, and corporate crisis management, we provide crisis readiness services—including risk assessments, playbook development, and scenario training—to guide clients through the most challenging threats.

Think of us as crisis insurance: Preparation now that saves millions in damage later.

 

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Advocacy

Advocacy is more than a force to create change. Identifying, recruiting, and activating advocates and allies is essential not just in a crisis, but in achieving your organization’s strategic objectives.
For corporations, advocacy is a strategic business development tool that protects and expands markets. For non-profits, associations, and individuals, advocacy galvanizes support, shifts public discourse, and drives lasting impact.
KNEXT has a track record of creating and advising advocacy organizations that act creatively – both inside the beltway and across state capitals – to achieve our clients’ goals.
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What We Do and
Why We're Different.

KNEXT has developed a comprehensive range of services to assess, analyze, and defend against risks and threats to your organization– some obvious, many unanticipated.

Crisis Readiness: Our products and subscription-based services include risk assessments, playbook development, and scenario training that prepare your organization before crisis strikes.

Crisis Response: When crisis hits, our team provides immediate strategic guidance, media management, stakeholder communications, and operational support to contain damage and protect your reputation.

Advocacy & Strategic Campaigns: Building coalitions, shaping discourse, and mobilizing stakeholders to protect your interests and advance your objectives– both proactively and in response to threats.

Our team brings unique experience,  from the White House, Congress, Fortune 500 boardrooms, and the nation’s most high-profile crises. When the stakes are existential, experience matters.

 

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How We Think

In a world of rapid change, the right response makes all the difference. Discover our approach to crisis management and advocacy through real-world insights and analysis.

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Experience Matters

Our team brings deep expertise managing crises across industries– tech, healthcare, energy, financial services, transportation– and politics. We’ve guided organizations through:

  • Federal investigations and Congressional oversight
  • Executive misconduct and workplace crises
  • Regulatory enforcement & DOJ scrutiny
  • Product failure and safety recalls
  • Data breaches and cyber attacks
  • Anthrax attacks and terrorism response (9/11)
Our Team